a. Clarity -When organizing information for your animation, website or brochure do it from the visitor's point of view. What is the first information they want? What would be next? Your layout should be clean, clear and uncluttered. This means lining things up straight and leaving space around each element. White is usually the best background color. It looks clean and wholesome, and has the most design flexibility. Text is easier to read, and it's what people expect from years of reading documents on white paper.

b.Attention - People look first to images. These can be used to get visitors' attention and direct it where you want. Small animations can be great for gaining attention but you must make sure they're not irritating and don't overpower the message.

c. Links - The bright blue color of text hyperlinks breaks the monotony of a lot of text, makes it more appealing to the eye and interesting to read. Visitors like a lot of links so they can exercise their freedom of choice. Your site is more fun if every photo is a link to something.

a. What You Do - The first thing you should tell visitors is what you do, in language anybody can understand. Put this information right up front.

b. Page Title - For websites, it should be immediately apparent what the main focus is for every page. Visitors should know where they are on your site at all times. This can be as simple as putting a title at the top of each page.

c. Site Map -On a smaller website visitors should be able to get to any page from any other page. On larger sites this is not possible. In these cases you should have a link on every page to the 'Site Map'.

a. Give Value for Free - If you can, give something of value for free, even if it's just information. This tells potential customers you really do have something to offer.

b. Text - Use simple language, one adjective per noun, and as few words as required. Speak in definite terms by avoiding words like 'some', 'perhaps', and 'virtually'. Say 'runs' rather than 'is running'. Present ideas in a logical and consistent order. Speak in terms of gain, and talk about the benefits of using your product rather than its features. Invite readers to take specific action.

c. Repeat Visits - Do you offer information on your website that visitors will want to check back for? Perhaps they would give you their email address so they could receive your newsletter. This is an excellent way to build loyal customers.

d. Credibility - Customer testimonials add to your credibility. Including a photo of the person who gave the testimonial, and an actual photo of their letter increases its credibility. They make it seem more real.

e. Security - Security and privacy issues are still very important to people who buy on the net. Your policies for handling this information should be prominently displayed.

f. Money-Back Guarantee - If you are doing business from your website you will do more if you have liberal return policies and state them clearly.

g. About Us - The more that people know about your company the more they are likely to trust you. Good things to include are - job openings, a staff list with small pictures and brief bios, your company's noteworthy activities like trade shows, press releases, big customer acquisitions, product launches, and publicity.

h. FAQs - If you have a page for FAQ's - Frequently Asked Questions - you can use it to post answers to questions you don't want to handle individually.

a. Feedback - People like to be heard. Provide visitors ample opportunity to give you feedback on any issue, and the sooner you can get back to them the better. If handled properly these contacts can be the beginning of a productive business/customer relationship.

b. How To Buy - Make it as easy as possible to buy your products and services, and not too many clicks to the ordering page. Always include information telling people all the places, and all the ways they can buy. It's good to have a Toll Free number with trained staff answering calls. Accept as many forms of payment as you can.

c. Contact Us - Make sure all your contact information is easy to find from anywhere on your site.

d. Fast Loading - If you are catering to the general public you should try to make your pages appear as quickly as possible. This is always a challenge when at the same time you are trying to make your pages visually engaging. If your target is other businesses this won't be an important factor because most will have high speed internet connections. It is also less of a factor if your audience is very committed because they will wait.