Blog Writing Tips – PDF Download

Your blog can be the most powerful online marketing tool you’ve ever had, and best of all it’s completely free. All it takes is some time, practise and a bit of inspiration. Here’s a link to a PDF that we have compiled to help you get started on the road to blogging.

10 Techniques for Increasing Traffic to Your Website

We’ve already briefly talked about some ways to get your website noticed on the internet. In this post we’d like to get a little deeper into the matter.

1.First of all, no matter how well your website is designed and up to current standards, if you don’t have the content to attract visitors then your website will fall back into the pile. You need to make sure to keep up with other blogs and websites that might be related to your business or area of interest. Keep information flowing because it gets old on the internet very fast.

2.You can involve yourself more with your visitors by creating contact forms, comment forms, live chats and forums on your website. If you know what your audience and clients want then it will be much easier for you to improve your website and your business in general.

3. Don’t be just an observer.  Take part of the community by leaving comments on other people’s blogs. Many times you can leave your contact info and website information.

4. Create Newsletters and let your customers know when exciting features come up.

5. Personalize your mail by inputting your contact and website information on the bottom of each e-mail you write.

6. SEO – Search Engine Optimization. Very important. Good web design, great content, well implemented interactivity and SEO will get you up the ranks anywhere. Can’t stress that enough.

7. Advertising on the net is everywhere. If you have the budget you should definitely look into creating web ads that can be posted on high traffic portals.

8. Create a Blog, and write on it! The more you write the more traffic you will get. Simple as that. Users can sign up to your RSS feed and automatically receive information every time you post new articles.

9. Create Press Releases to inform people of your presence on the net. This technique will reach people on a local and a national level.

10. Finally, involve yourself in social media and post widgets on your website! Social media: Facebook, Twitter, YouTube, etc….
Widgets? They are simply links on your website to your social media profiles. Facebook has 200 million users, imagine that!

In further posts we’ll get more detailed on how to do some of the things mentioned above. In the meantime, keep informed and become popular!

Google Analytics Traffic Sources/Medium Tips

There are much confusion about the definitions of terms used in Google Analytics regarding traffic sources/medium. Here’s some tips:

(direct) / (none)
The visitor hasn’t been referred from another website and either used a bookmark or typed the website directly into the browser.  It should be categorized as just a visitor who did not visit from a link or search engine.

google.com / referral
google.ca / referral
google.uk / referral
Not all referrals from Google.com domains come through organic search or AdWords ad listings. Referrals may come from a variety of sources, including Google Groups posts, base.Google.com listings, Google map, or static pages on related Google sites. Such visits are tagged as [referral] instead of [organic].

mail / referral
Visitors visited your site from / with email programs

IP address / referral
Visitors visited your site from their own IP address, for example, when a person subscribes to the feed of a blog, and when the person uses third party software to receive the feeds, and presses on the feed, he is using his IP address to view your entry.