The Continuing Evolution of Internet Marketing

The Search Engine Optimization business is much more complicated than it was even just a few years ago, and it is continuing along that trend.

Google has recently come out with a new version of their ranking algorithm, called Caffeine. Although they still aren’t telling the whole story, they have been a little more open about their changes than in the past. One of the things they’ve talked about publicly is that they are now giving more weight to Social Media websites. That presents some new problems and some new opportunities.

One of the problems that we’ve learned about Caffeine through our own experience is that we have to do more work than before, put in more time to maintain our clients’ rankings, let alone improve them. We have to spend more time either adding information to their webistes, adding more external links, changing their social media website accounts, publishing articles and videos, updating their Social Media website accounts, and other things like that.

One of the opportunities is that now you can more often find your website listed twice in the top 10, once for your own website and once for one of your social media accounts. The internet is still a very young medium. Most businesses have a tremendous amount of untapped potential for gaining business through the internet, but you need a professional firm you feel you can trust to be your guide.