Internet Marketing

The Strategy Comes First

The first thing we do is create a strategy to start a relationship with potential customers. Then we make a plan for its implementation. We build or modify your website and make all the ingredients in your Internet Marketing campaign work together to fulfill your goals.

The Seven Steps To Convert Website Visitors Into Customers

The website is the most important part of any Internet marketing campaign. So much of what we do is about getting propects to your website. As mentioned above, it's the best place to educate prospects, convince them to deal with you, and get them to give you their contact information. So your website must work, or everything else you‘ve done is a waste.

Incorporating these seven steps into the homepage of your website will convert the most website visitors into customers.

1. Have a professional-looking design. People decide instantly from the look of your website whether or not you will give them products of value and good service. It’s proven that good-looking products sell better. Click here to see our high quality website designs.


2. Tell people what you do and where you do it. This is the first thing people want to see when they come to your website. They want to make sure they’re in the right place, and they don’t want to waste 20 minutes looking through your site only to find you don’t provide the service they want or don’t provide it in their area.


3. Say why they should do business with you. People are in such a hurry these days that if you don’t hook their attention right away, they’re gone. You have to put your best foot forward, you have to tell them the most important reasons to deal with you right on your homepage, and you have to display them clearly.


4. Say why they should trust you. This information can be incorporated into your design, perhaps into the header and footer. It can be logos from the BBB or associations you belong to, a guarantee crest if you offer one, testimonials, how many customers you’ve served, how long you’ve been in business or links to a privacy page that explains how you safeguard any information they give you.


5. Give something of value for free. To convert visitors into leads, you need to communicate with them directly. To do that, you need their names and contact information. You need to understand your customers in order to know what would interest them enough to give you their contact information. It could be a free consultation, a free service, a free sample or information that they can’t get easily somewhere else. Have a simple form right on your homepage that they have to fill out in order to get whatever you’re giving them for free.


6. Nurture them until they’re ready to buy. Most people don’t buy the first time they have an opportunity. They have to get to know you. The fact that people have found your website is a good indication that you can communicate with them by email. An automatic system that sends out a series of well-written emails at prearranged intervals is an effective, cost-efficient way to help them get to know you over time and be there when they’re ready to buy. Include:
   • their names and any information they've given you in appropriate places
   • information they will feel is valuable
   • a polite invitation to take action.


7. Follow up after the sale. Automatic email follow-up can help you deal with an unlimited number of customers very cost-effectively. It can:
   • ensure that each customer is happy at every step in the process
   • sell your other products and services to them, or get them to buy again
   • encourage customers to give you testimonials or, even better, referrals.

SEO - Bringing Qualified Prospects To Your Website

After you have a strategy and a great website you need to bring as many qualified prospects as possible to your website. This is what Search Engine Optimization is all about. Click here to see what we do to your website for SEO.

Accountability

One of the greatest things about Internet Marketing is that it's completely trackable. We are Approved by Google in Website Analytics, which is about analyizing the statistics from your website - how many unique visitors, where they live, what pages they viewed, what actions they took on your website, what keyword phrases they input into search engines to find you. So many things we can tell about your website visitors and the effectiveness of your website.

The most important thing we can tell you is exactly what profit your Internet Marketing campaign is generating for you.

Start Now

The internet is still a young medium. Most business people and even marketing people do not fully understand it’s potential. The sooner you start the greater the advantage you'll have over your competition.

We understand the potential of Internet Marketing. We've been doing this for 12 years and have an A+ rating with the Better Business Bureau. We'll be happy to use our experience, skill and knowledge for you. It's what we do best. Contact us now to talk about increasing your company profits.