Search Engine Optimization

What We Do

If you are considering SEO services to promote your website, we recommend you read this excellent guide published by Google on how to choose an SEO company.

SEO is about getting high rankings on Goolge for the keyword phrases that your prospects are using to find you. But before you bring prospects to your website it's important to make it the kind of website that will make people want to do business with you. Please see our Internet Marketing page to see The Seven Steps to Convert Website Visitors Into Customers.

Changes To Your Website For SEO

For any website these points are important:

  1. Keyword Targeting. First we talk to you and find out what your specialties are, your goals, and what keyword phrases you want to target, if you have any in mind. Then we find out as much as we can about your customers. We do Keyword Research to find how many people are regularly searching on Google for each of the keyword phrases related to your industry. From that we can tell which keyword phrase we should target for your budget.

    Generally, the more websites trying to rank well for a keyword phrase the more work we have to do to get you on page one, and the more we have to charge. If you have a significant SEO budget we will get you on page one for the keyword phrases that the most people are searching for. If you have a medium sized budget we will get you on page one of Google for the keyword phrases that a medium amount of people are searching for each month.

    If you have a small SEO budget we’ll still get you on page one of Google, but for one of the keyword phrases that has less people searching for it. But even for the low volume keyword phrases, there are a regular number of people searching for them each month, and because you’re on page one of Google you will get some qualified prospects coming to your website.

    Then when you're making more money we can move you up to the higher volume keyword phrases. We’ll do our best to make your website motivate people to buy or contact you, but that has a great deal to do with how attractive your offering is, and how much time your budget allows for us to work on it.

  2. Title tags. We make sure the title tags on all of your website pages have the correct information. title tags are one of the most important SEO factors on a website.
  3. Description tags. While they do not directly effect you ranking the search results on Google, meta description tags must be well written. This is the text that appears under the link to your website in the Google search results. It needs to entice people to come to your website.
  4. Homepage text. We usually need to add more text to the homepage. This text has to be written for search engines as well as to get prospective customers to take action. We are experts at making clients' websites so people take the action you want them to. An important part of that is writing good homepage text.
  5. Your blog. If you don't already have a blog we will recommend having one on your website, Google loves blogs if they're used properly and your rankings will increase. We can coach you on how to do that. See our blogs and blogging page page for more information.

Inbound Linking

We need to get links on high quality websites that point to your website. This is a very important part of our ongoing work on your behalf. Google rewards websites with a fresh internet presence and penalizes those that don't. We have many strategies to gain Inbound Links, such as press releases, video marketing, and social media.

Social Media

Social Media has become a mandatory part of marketing for a website because people expect you to have a presence there. It also has a powerful impact on your search engine results. We can coach you on setting up professional looking profiles on Facebook, Twitter, LinkedIn, Google+, and YouTube and using them effectively, or depending on your budget we can do it for you.

Google Places

If you have a physical address but don’t have a Google Places account we would set one up professionally. See just how important this is on our Local Search and Google Places page.

Measure and Improve Results

Using carefully constructed website Analytics we will know exactly how successful your Internet Marketing campaign was. Then we test and improve it on an ongoing basis.

Reporting

We keep you constantly informed about our efforts on your behalf, including sending a monthly report on your current rankings with graphs showing changes in rankings for each keyword phrase. We're very accessible.

Contact us now to find out more about increasing your profit with our SEO and Internet Marketing Services.

Pricing

We charge $95 per hour for SEO and Internet Marketing work because we're good and we're fast. We don't have set package prices for SEO because every website and every business is different. We have clients who spend thousands of dollars a month, and clients who spend much less.

Because we have a soft spot in our heart for small business, our minimum contract is $150 per month, with $500 in the first month. There's more work that can be done in the first month.  All of our contracts are for a year at a time because Google penalizes websites whose internet presence is not constantly improved. 

On small contracts you can take a 10% discount if you pay the entire year in advance. For monthly contracts we take payment on the 25th of each month for the following month. Either way we work on your SEO on an ongoing basis, and send you a Ranking Report near the end of the month.