Search Engine Optimization
What We Do To Increase Your Rankings On Google
The more competitive your situation the more important clean, hand-written code is to your rankings. We are experts at building websites by hand that are as up-to-date as possible to Google’s ranking criteria.
Changes To Your Website
For any website these points are important:
- Keyword Targeting- First we talk to you and find out what your specialties are, or what keyword phrases you want to target. Then we do Keyword Research of our own to find how many people are regularly searching on Google for each of those phrases. From that we can tell which keyword phrase we should target for your budget.If you have a significant SEO budget we will get you on page one for the keyword phrases that the most people are searching for. If you have a medium sized budget we will get you on page one of Google for the keyword phrases that a medium amount of people are searching for each month.
If you have a small SEO budget we’ll still get you on page one of Google, but for one of the keyword phrases that has less people searching for it. It’s all based on the number of other websites that are trying to be on page one of Google for those keyword phrases. The more websites that are trying to rank well for a keyword phrase the more work we have to do to get you on page one for that phrase, and the more we have to charge.
But even for the low volume keyword phrases, there are a regular number of people searching for them each month, and because you’re on page one of Google you will get some traffic to your website. Then we can move up to the higher volume keyword phrases.
- Title Tags – We make sure the Title Tags on all of your website pages have the correct information. Title Tags are one of the most important SEO issues on a website.
- Description Tags – We also make sure your Description Meta Tags are written well. This is the text that appears under the link to your website in the Google search results. It needs to entice people to come to your website.
- Homepage Text – We usually need to add more text to the homepage. This text has to be written for search engines as well as to get prospective customers to take action. We are experts at making clients’ websites so people take the action you want them to. An important part of that is writing good homepage text.
- Your Blog – If you don’t already have a Blog we will recommend having one on your website, Google loves blogs if they’re used properly and your rankings will increase. We can coach you on how to do that. See Blogs and Blogging page…
Inbound Linking
We need to get links on high quality website that point to your website. This is a very important part of our ongoing work on your behalf. Google rewards websites with a fresh internet presence and penalizes those that don’t. We have many strategies to gain Inbound Links, such as Press Releases, Video Marketing, and Social Media.
Social Media
Social Media has become a mandatory part of marketing for a website because people expect you to have a presence there. We can coach you on setting up professional looking profiles on Facebook, Twitter, LinkedIn, Google+, and YouTube and using them effectively, or depending on your budget we can do it for you.
Google Places
If you have a physical address but don’t have a Google Places account we would set one up professionally. See Local Search, Google Places page …
Measure and Improve Results
Using carefully constructed website Analytics we will know exactly how successful your Internet Marketing campaign was. Then we test and improve it on an ongoing basis.
Reporting
We keep you constantly informed about our efforts on your behalf, including sending a monthly report on your current rankings with graphs showing changes in rankings for each keyword phrase. We’re very accessible.
